TikTok Stars Charli D’Amelio and Dixie D’Amelio team With Morphe For New Line
Charli D’Amelio and Dixie D’Amelio, TikTok stars teamed up with Morphe to launch a new sub-brand called Morphe 2. At just 16 years old, Charli is TikTok’s biggest name, with over 60 million followers, this bubbly babe is captivating and inspiring the world with her happy-go-lucky vibes and speaking up against cyberbullying with her older sister, Dixie. Meet Dixie, this outgoing and passionate 18 year-old is truly making a name for herself not only on social media but also on screen and in music. Dixie shows her over 25 million TikTok followers that being genuine and kind is always on-trend. The new line of light, multipurpose makeup promises that everything is easy to apply: “Simple yet stunning” is a tagline for Morphe 2.
Morphe 2, which launches on July 30 at Morphe and on Aug. 2 through Ulta (online and in stores) in the U.S., is Morphe’s answer to the no-makeup makeup look popularized by brands like Glossier and adopted widely by Gen Z which has become increasingly popular on social media sites like TikTok. Six products will debut in the line, featuring a natural foundation tint that comes in 20 shades, jelly eye shimmer pots you can apply with your fingers, glossy lip oils, and more. Morphe has traditionally been a full-coverage and highly pigmented makeup brand, with a 24-year-old average consumer. It is the first time Morphe has used TikTok influencers as brand ambassadors.
Hint Hint Skin Tint (available in 20 shades) $17
Wondertint Cheek & Lip Mousse (available in 4 shades) $12
Jelly Eye Shimmer (available in 6 shades) $10
Gloss Pop Face & Eye Gloss $12
Glassified Lip Oil (available in 6 shades) $9
The Sweep Life Brush Collection + Bag $24 ($54 value)
Whether you’re looking to create a bold blue eye or just add a light wash of color to your lips, self-acceptance and embracing your personal relationship with makeup is at the core of Morphe 2’s mission. All of this stuff is available at morphe.com and in Morphe stores and soon to come in all Morphe retailers. You can shop the Morphe 2 collection here: https://www.morphe.com/collections/mo…