After months of teasers, Selena Gomez’s ‘Rare Beauty’ is officially launching on September 3 and available exclusively at Sephora and RareBeauty.com. The brand will launch with 48 foundation shades and fans even got a sneak peek at the makeup in action in Blackpink and Selena’s ‘Ice Cream’ video, which released August 28. The 28-year-old star is hoping to make an impact in the beauty industry with her line’s unique vision, which she recently explained highlights community and mental health just as much as it does the glam.
Watch the review of ‘rare beauty’ in the video below, a very nice honest and detailed review. The video is a bit long but totally worth the watch, you can skip the first three minutes of the video to see the reviews and watch how Selena Gomez’s makeup line really holds up.
