Rihanna unveils genderless skincare line ‘Fenty Skin’
Rihanna’s coveted skincare line, ‘Fenty Skin’, is finally here and goes by the tag line ‘THE NEW CULTURE OF SKINCARE’. Now before jumping into ‘Fenty skin’ it’s worth mentioning that the ‘Diamonds’ singer launched her beauty line ‘Fenty beauty’ three years ago in 2017 with an industry-changing range of inclusive foundation shades. Since then the pop sensation has launched a series of other ventures, like her Savage X Fenty lingerie line and her luxury clothing brand Fenty. Riri’s latest addition to her beauty line ‘Fenty Skin’ has created a ton of buzz around it. Badgalriri is changing the game again with her inclusive, gender-neutral line of beauty products. She tweeted “Whoever told you skincare has a gender, LIED to you!”. The line is launching with only three products (which is indeed a very smart move) called ‘Fenty Skin Start’rs’,the three hero items which are the cleanser, the toner serum, and the SPF moisturizer. They’re all clinically tested, clean, vegan, oil-free, noncomedogenic, and earth-conscious!. ASAP Rocky, Lil Nas X, and supermodel Paloma Elsesser appear in the campaign to help usher in this new era of skincare. The 100-percent cruelty-free skin care products cost anywhere from $25 to $35.
The products are affordable, refillable, and recyclable, as Rihanna explains in her 6 minute video “I wanted the best ingredients, and I didn’t want it to cost a lot. Pack it into a product and make it the best of the best, and focus on a very few amount of products that I feel like you need,”. “I believe that’s what people deserve. They deserve great product, great skin, and it should not be inaccessible”, she explained.
So coming to the items in Fenty Skin
First up is the Total Cleans’r Remove-It-All Cleanser, an oil-free, creamy 2-in-1 cleanser and makeup remover that removes everything (including long-wear makeup) without drying out the skin. You can use this day and night.
Step two is the Fat Water Pore-Refining Toner Serum, an alcohol-free 2-in-1 toner-serum combo that brightens, smooths, and fights shine that’s dripping into grease territory without stripping skin. The texture is closer to that of an essence, hence why it’s called Fat Water.
Step three is the Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen, a 2-in-1 sunscreen and moisturizer that’s lightweight, oil free, and truly invisible on all skin tones.
Fenty Skin launches July 31st exclusively at fentyskin.com. Early access starts midnight ET— shop 48 hours before everyone else by signing up for email at fentyskin.com!