Ciara drops new music video ‘Rooted’ in partnership with G4GC
Grammy award wining artist Ciara released her latest song ‘Rooted’, featuring Ester Dean, on August 13, 2020. After taking a break from music to focus on her pregnancy, Ciara released her new song and video ‘Rooted’, which was shot just 2 days before delivery. She talks about the behind-the-scenes experience while filming for ‘Rooted’.
‘Rooted’ is a song that celebrates Black joy. It celebrates our uniqueness and strength,” Ciara, 34, said in the behind-the-scenes video, which she shared on Instagram and twitter. The mother of three added that when singer-songwriter Ester Dean first played the song for her, she was “incredibly excited” to “make it my own.”
“I was so proud of the process because I shot the video two weeks away from delivery for one part, and then I shot the other part just two days out,” she shared.
“I probably could only do each take for like two minutes and then I needed to take a break. It also felt good working on it while knowing I was about to give birth to my newest angel, I was still grinding, and making it all happen at the same time.”
“Even down to literally being in labor having to give approvals for the song to make the deadlines — it was just an incredible experience that I will forever cherish,” she said.
“To all my Black boys and Black girls, my Black kings and Black queens, this song is for you,” Ciara added in the behind-the-scenes video. “Stay rooted.”
Earlier she tweeted, “To all my Black Queens & Kings, always know everything you need to survive and thrive is rooted in you. A portion of the proceeds from this song will go to [email protected]_Org STAY #ROOTED”. G4GC(Grantmakers for Girls of Color) is a leading philanthropic organization dedicated to cultivating investments in support of girls of color in the U.S.
Ciara is all about celebrating black excellence in her new fierce music video, listen to her powerful new track #Rooted ft. Ester Dean, and watch her slay.